Why I Keep Three Rolls Royces in My Miami Fleet

Look, I've been renting exotics in Miami for years, and here's what I've learned: nobody actually needs a Rolls Royce. But that's exactly why people rent them.

We keep three in the fleet: a Ghost Black Badge, a black Cullinan, and a white Cullinan. They get rented more than you'd think. Not just for weddings or corporate stuff (though yes, that happens). People rent these for birthdays, anniversaries, taking their parents out when they visit, making content, or honestly just because they want to see what it feels like to pull up somewhere in a Rolls.

And here's the thing about Rolls Royce that's different from our Lamborghinis or Ferraris: it's not about speed or drama. It's about presence. It's about that moment when you hand your keys to valet and everyone stops what they're doing. It's about the doors that close like a bank vault. It's about sitting in the back seat (yes, you can rent it with a chauffeur, but most people drive themselves) and realizing why wealthy people pay $400K+ for these things.

Miami makes sense for Rolls Royce because this city understands luxury without apology. Whether you're pulling up to Komodo, cruising Ocean Drive with the family, or just want to document the experience for your 30th birthday, a Rolls fits here in a way it doesn't in a lot of other cities.

The Real Talk About Renting a Rolls Royce in Miami

Let me address the questions people actually ask me (not the ones they find in some generic blog post):

"Will I look like I'm trying too hard?"
Nope. Half of Miami drives exotics or luxury cars anyway. A Rolls actually gets less judgment than a lime green Lamborghini. People assume you have a reason to be in it: wedding party, special occasion, business, whatever. Nobody's questioning you.

"Is it hard to drive? Will I mess it up?"
The Ghost and Cullinan are easier to drive than most modern SUVs. The visibility is great, they have cameras everywhere, and honestly, they drive themselves half the time with all the assist features. The Ghost is a sedan that feels smaller than it is. The Cullinan is an SUV that handles like a luxury crossover. Neither one requires special skills, just respect for the fact that it's a big, expensive vehicle.

"Can I take it to clubs/restaurants or is that tacky?"
That's literally what most people do with them. LIV, Story, Swan, Komodo, Carbone, ZZ's Club. Yeah, people absolutely take these out in Miami. The white Cullinan especially gets rented for South Beach nights. Just remember valet will 100% park it up front.

"What do I wear? Do I need to dress up?"
Wear whatever you want. I've had renters in Jordans and joggers, full suits, club outfits, swimwear cover-ups. The car doesn't care. That said, part of the experience is matching your energy to the vehicle. If you're going to dinner at Casa Tua in a Rolls, maybe don't show up in gym clothes. Not because you can't, but because you'll enjoy it more if the whole experience aligns.

"Can I make content with it?"
Absolutely, and yes, you'll get engagement. The starlight headliner in the Cullinan is Instagram gold. The Spirit of Ecstasy hood ornament, the suicide doors on the Ghost, the "RR" logo everywhere. It's built for content. Music video shoots? We do several per month. Birthday photoshoots? All the time. Just communicate what you're doing upfront so I can plan the rental accordingly.

"Do I need to be rich to rent one?"
No, you need to budget for a day rental and have a valid license and security deposit method. I've rented to 25-year-olds celebrating a promotion, couples doing an anniversary dinner, parents surprising their kid on prom night, people in town for Art Basel who want the full Miami experience. The point of renting is that you don't have to own it.

"What if my friends want to ride along?"
The Ghost seats four comfortably (five if needed). The Cullinan seats five with serious room. These aren't two-seaters. They're made for occupants. Bring your people. Part of the Rolls experience is sharing it.

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Ghost Black Badge vs. Cullinan: Which One's Right for You?

Rolls Royce Ghost Black Badge (Black)

The Ghost is what you want if you're going for that "understated billionaire" vibe. It's a sedan, but calling it a sedan is like calling a Rolex a watch. The Black Badge trim means it's darker, moodier, slightly more performance-oriented than a standard Ghost (though let's be real, you're not tracking this thing).

Specs:

• V12 twin-turbo engine (563 hp)
• All-wheel drive
• Seats 4-5 passengers comfortably
• Starlight headliner (tiny LEDs in the ceiling that look like stars)
• Suicide doors (rear-hinged, iconic Rolls look)
• Whisper-quiet cabin (seriously, you can't hear Miami traffic)
• Self-closing doors
• Adjustable air suspension

Why people rent the Ghost specifically:
Date nights. Proposal dinners. Taking your parents to a nice steakhouse. Miami Music Week when you want to stand out but not scream for attention. The Ghost is elegant, not flashy. It says "I have taste" not "LOOK AT ME." If you're going to Blue Ribbon or Katsuya and want to arrive correctly, this is the move.

The black color makes it even more subtle. You'll get looks, but they'll be respectful looks.

Rolls Royce Cullinan (Black and White Options)

The Cullinan is an SUV, and it's the Rolls that most people actually want when they picture themselves in a Rolls. Why? Because it's more versatile, seats more people, and somehow feels even more boss than the Ghost.

Specs:

• Same V12 twin-turbo (563 hp)
• All-wheel drive
• Seats 5 passengers with SUV cargo space
• Commanding ride height (you sit above traffic)
• Starlight headliner
• Rear passenger entertainment screens (in some configs)
• Power-closing doors
• Off-road capable (not that anyone in Miami is doing that)

Black Cullinan:
This is the "executive" or "boss" Cullinan. Blacked-out wheels, tinted windows, dark presence. People rent the black Cullinan for business meetings, taking clients to dinner, pulling up to high-end events where they want authority without peacocking. It's understated luxury. It works well if you're doing Brickell business dinners or Coral Gables meetings.

White Cullinan:
This is the South Beach Cullinan. The white one gets rented for content creation, club nights, birthday celebrations, group outings. It photographs incredibly well (especially against Miami's art deco pastels), and it's slightly more celebratory feeling than the black. If you're doing a surprise birthday dinner at Papi Steak followed by LIV, you probably want the white one.

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Who Actually Rents These (Real Examples)

The Birthday Experience Person
Usually 28-40 years old, renting for a milestone birthday (30th, 40th, sometimes 21st or 25th). They book it for the day, do brunch at The Surf Club or Stubborn Seed, cruise around Miami Beach and Coconut Grove for photos, hit a nice dinner at Contessa or Swan. The Rolls is the centerpiece of the experience. White Cullinan is most popular for this.

The Family Luxury Moment
Someone's parents are visiting from out of state (or out of country), or they're celebrating an anniversary. They want to give their family a "remember when we..." moment. Ghost or black Cullinan work best here. It's about elegance and comfort, not flash.

The Content Creator / Music Video
Probably 22-35, building a personal brand or shooting professional content. They need the Rolls for 4-8 hours, specific locations (Wynwood walls, South Beach, Downtown Miami skyline, sometimes even the Everglades for contrast shots). Both Cullinans work great for this. The white one is slightly more popular because it pops on camera.

The "I've Always Wondered" Person
This is someone who's financially comfortable but never owned or even sat in a Rolls Royce. They rent it for a day or even just a few hours because they're curious about the experience. Maybe they're in town for a conference and have a free evening. Maybe they just closed a deal and want to celebrate. They usually go Ghost because it feels like the "quintessential" Rolls experience.

The Special Occasion (Non-Wedding)
Prom sendoff for their kid. Anniversary dinner. Proposal (yes, people propose while renting these). Graduation celebration. Retirement party transportation. These aren't everyday moments, and people want the vehicle to match the significance. Cullinan if there's a group, Ghost if it's a couple.

The Miami Bucket List Person
Tourist or part-time Miami resident who wants the "full Miami experience" for a day. They'll rent the Rolls, do brunch in Coconut Grove, drive to South Beach, hit a rooftop bar in Brickell, maybe dinner in Wynwood. They want to feel like a local power player for 24 hours. Usually go with whichever Cullinan is available because the SUV feels more "Miami."

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Best Miami Routes for a Rolls Royce Experience

Here's the thing: you're not driving a Rolls Royce to carve canyon roads. These vehicles are about the journey being as smooth and quiet as possible while you enjoy the scenery and the reactions you get. Miami has some routes that work perfectly for this.

Ocean Drive to Collins Avenue (South Beach)
Classic Miami cruise. Start at Ocean Drive (5-10 mph, bumper to bumper, but everyone will be looking at you). Head north up Collins Avenue through Mid-Beach to Bal Harbour. The Rolls handles the beach traffic with ease, and you get to see everything: art deco, beach crowds, luxury hotels. The white Cullinan is perfect for this route.

Rickenbacker Causeway to Key Biscayne
My favorite Rolls route in Miami. You cross the causeway with water on both sides, get views of the downtown skyline behind you, then cruise through Key Biscayne's quiet, tree-lined streets. Stop at Bill Baggs State Park or grab lunch at The Rusty Pelican on the way back. This route shows off what a Rolls is actually good at: smooth, quiet cruising with scenery. Ghost or either Cullinan work great here.

Coral Gables Loop (Miracle Mile to Old Cutler Road)
If you want to feel like old money for an afternoon, drive through Coral Gables. Start at Miracle Mile, cruise down Alhambra, wind through the residential streets with massive banyan trees, head down Old Cutler Road past million-dollar estates. Grab coffee at Books & Books. This is Ghost territory: quiet, elegant, refined.

Brickell to Coconut Grove via Bayshore Drive
You can take the highway, but if you have time, take Bayshore Drive. You'll cruise right along Biscayne Bay with water views the whole way, pass Vizcaya Museum, roll into Coconut Grove for lunch or shopping at CocoWalk. This is a "take your time and enjoy it" route. Black Cullinan fits perfectly: comfortable, commanding, smooth.

Design District to Wynwood to Midtown
If you're doing the contemporary Miami thing (shopping, art, trendy restaurants), this route works. You're not going fast (traffic doesn't allow it), but that's fine because people will be checking out the Rolls at every light. Park at Jungle Plaza or the Design District parking, walk around, then head to Wynwood Walls for photos. White Cullinan gets the most attention on this route.

Night Drive: Brickell to South Beach via MacArthur Causeway
If you're taking the Rolls out at night (dinner, clubs, whatever), this drive is unmatched. Leave from Brickell, cross the MacArthur Causeway with the downtown skyline lit up behind you and Miami Beach ahead, roll down 5th Street into South Beach. The Ghost feels especially special at night: the starlight headliner, the quiet cabin, the smooth ride. You feel like you're in a different world.

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Rolls Royce vs. Other Vehicles in Our Fleet

People ask me this constantly: "Should I rent the Rolls or [other vehicle]?" Here's the honest comparison.

Rolls Royce vs. Lamborghini Urus
The Urus is faster, more aggressive, more attention-grabbing. It sounds better (loud V8 vs. silent V12). It handles sharper. The Rolls is smoother, quieter, more luxurious, more comfortable for passengers.

Choose the Rolls if: You care more about the experience than the excitement. You have multiple passengers who matter (family, date, clients). You want elegance over sport.

Choose the Urus if: You want the fun factor. You're okay with loud. You want something that feels like a supercar in SUV form.

Rolls Royce vs. Bentley Continental GT
Honestly, they're cousins. Both are ultra-luxury, both are British, both have the handcrafted interior vibe. The Bentley is sportier (it's faster, handles better, more driver-focused). The Rolls is more about being chauffeured energy, even if you're driving yourself.

Choose the Rolls if: You want the ultimate luxury badge and the most comfortable ride. You care about the Rolls Royce mystique specifically.

Choose the Bentley if: You want something that's 70% luxury, 30% sports car. You plan to actually push it a bit on the drive.

Rolls Royce vs. Ferrari 812 / F8 Spider
Completely different vehicles. Ferrari is a driver's car: loud, fast, raw, theatrical. Rolls is a passenger car that you happen to drive. Ferrari is about performance and adrenaline. Rolls is about comfort and presence.

Choose the Rolls if: You want comfort, space, luxury, smooth ride, something you can take parents or a date in without them being terrified.

Choose the Ferrari if: You want the visceral driving experience. You want loud exhaust and acceleration. You don't care about passenger comfort.

Rolls Royce Ghost vs. Cullinan
Since we have both, this is a real decision. The Ghost is a sedan: lower, sleeker, slightly more elegant. The Cullinan is an SUV: higher ride height, more commanding presence, more space, easier to get in/out of.

Choose the Ghost if: You want the "classic" Rolls Royce sedan experience. You're doing a romantic dinner or date. You want something that feels more car-like than truck-like.

Choose the Cullinan if: You have more than 2 people. You want to feel like a boss sitting up high. You prefer SUVs in general. You're doing group activities or need the extra space.

Cullinan Black vs. White
Same vehicle, different energy. Black is serious, executive, understated. White is celebratory, photogenic, slightly more attention-grabbing.

Choose black if: Business, formal events, understated luxury, Brickell/Coral Gables vibe.

Choose white if: Content creation, celebrations, South Beach, you want it to stand out in photos.

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Rental Requirements (The Practical Stuff)

Age:
Minimum 25 years old for Rolls Royce rentals. No exceptions. Insurance reasons, plus these are six-figure vehicles and I need renters who have enough life experience to treat them appropriately.

License:
Valid driver's license, obviously. Out of state is fine. International licenses work if paired with a passport and proper documentation. You'll need to be listed as the primary driver. No "my friend will drive it" situations.

Insurance & Deposit:
We require a security deposit (held on a credit card, released after the rental assuming no issues). You're covered under our insurance policy while renting, but understand that you're responsible for the deductible if something happens. Read the contract. These are expensive vehicles.

Minimum Rental:
Typically 24 hours for the Rolls Royces, though we can sometimes do shorter rentals for specific use cases (music videos, photo shoots, etc.). Just ask.

Chauffeur Option:
Yes, we offer chauffeur service for both the Ghost and Cullinans. Weddings, airport pickups (Miami International or Fort Lauderdale), corporate events, or if you just want the full "be driven in a Rolls" experience. It's an add-on service. Specify when booking.

Delivery:
We can deliver to Miami Beach, Brickell, Coral Gables, Coconut Grove, Fort Lauderdale, basically anywhere in South Florida. Airport delivery available for MIA and FLL. There's usually a delivery fee depending on distance.

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Things You Should Know Before Renting a Rolls Royce

The Doors Are Heavy
Not in a bad way, but in a "these are solid, bank-vault-closing" way. When you close a Rolls Royce door, it sounds different than any other car: muted, solid, expensive. The Ghost has suicide doors (rear-hinged rear doors), so there's a specific way to open them. I'll show you during pickup. Both vehicles also have power-closing features, so you can just push the door mostly closed and it'll finish itself.

It's Quieter Than You Think
People underestimate how quiet these are. You barely hear the engine (the V12 is almost silent). You don't hear wind noise. Road noise is minimal. Miami traffic will sound far away even though you're in it. Some people find it weird at first because they're used to hearing the car. You'll adjust in 10 minutes.

People Will Stare (Get Comfortable With It)
The Rolls Royce hood ornament (Spirit of Ecstasy) is iconic. The grille is massive and recognizable. People know what they're looking at. You'll get stares at lights, waves from other drivers, people taking photos. If this makes you uncomfortable, maybe rent something less conspicuous. But if you're renting a Rolls, part of the experience is owning the attention.

Parking Is Easier Than You Think
Both the Ghost and Cullinan have 360-degree cameras, parking sensors, and assists. They're actually easier to park than you'd expect. The Cullinan especially: yeah, it's big, but you sit up high and can see everything. Just take your time.

The Starlight Headliner Is Worth Experiencing at Night
Both vehicles have the starlight headliner option (tiny LEDs embedded in the ceiling to look like stars). It's one of those details that people rent a Rolls to experience. If you pick up during the day and return the next morning, make sure you drive it at night at least once so you can see the effect.

You Can't Really "Test" the Performance
These aren't slow cars (563 hp is serious), but they're not meant to be driven aggressively. The acceleration is smooth and effortless, not violent. You won't feel the V12 scream. It just pulls quietly and continuously. If you want visceral acceleration, rent a Ferrari or Lamborghini. The Rolls is about power without drama.

Fuel Efficiency Is... Not Great
I mean, you're renting a 6,000+ lb vehicle with a twin-turbo V12. You're not doing this for gas mileage. Expect single-digit city MPG. We typically hand it over with a full tank, and you'll return it full (or pay a refueling fee). Budget for premium gas.

The Ride Quality Is Unmatched
I'm serious. These have the best suspension systems of any vehicle we rent. Potholes disappear. Rough roads feel smooth. It's called "Magic Carpet Ride" suspension, and it actually lives up to the name. This is especially noticeable if you're coming from a sports car rental (Porsche, Ferrari, Lambo). The Rolls feels like a different planet.

Content Creators: The Interior Is Instagram Perfect
The leather, the wood trim, the starlight headliner, the "RR" logos on everything, the umbrellas hidden in the doors (yes, seriously). These details are built for content. If you're shooting for social media or professional content, the Rolls interior is one of the most photogenic we rent.

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Making the Most of Your Rolls Royce Rental Day

Here's what I tell people who are renting a Rolls for the first time:

Plan Your Route Ahead of Time
You're not paying for this rental to sit in traffic on I-95. Plan a route that shows off Miami's scenery and gives you the smooth, elevated experience the Rolls is built for. Rickenbacker Causeway, Ocean Drive, Coral Gables, Old Cutler Road. These are Rolls routes.

Bring Someone You Care About
The Rolls experience is better shared. Whether that's your significant other, your parents, your best friend, your kids: bring someone who'll appreciate it with you. The rear seats in a Rolls Royce are designed for passengers. Let someone sit back there and experience what it's like.

Do At Least One "Moment"
Pull up to a nice restaurant. Valet it at a hotel. Drive through South Beach at sunset. Take a photo in front of it at a scenic spot. The rental isn't just about driving. It's about creating a memory that you'll look back on. Give yourself permission to do something slightly extra.

Don't Rush
The Rolls Royce is not a vehicle you drive aggressively or quickly. It's meant to be experienced at a relaxed pace. If you're booking it for 24 hours, spread out your plans. Do a nice brunch, an afternoon drive, an evening dinner. You're paying for the experience. Stretch it out.

Ask Questions During Pickup
I'll walk you through everything during vehicle pickup, but don't be shy about asking questions. How to operate the suicide doors on the Ghost. How to adjust the air suspension. How the chauffeur mode works (yes, you can adjust the rear passenger settings from the front). Where the umbrellas are hidden (in the doors). How to change the ambient lighting. This is part of the experience.

Ready to Book a Rolls Royce Rental in Miami?

Look, I'm not going to pretend everyone needs to rent a Rolls Royce. You don't. But if you're here reading this, you're probably curious about the experience, celebrating something, or trying to create a moment worth remembering.

We keep three Rolls Royces in the fleet (the Ghost Black Badge, black Cullinan, and white Cullinan) specifically because they offer something different than our Lamborghinis, Ferraris, and Porsches. They're not about speed or noise or adrenaline. They're about presence, comfort, luxury, and that specific feeling of pulling up somewhere and knowing you arrived correctly.

Whether you want it for a birthday, an anniversary, content creation, a special dinner, showing your family Miami in style, or honestly just because you've always wondered what it's like, we're here for it.

Reach out to book. We can deliver to Miami Beach, Brickell, the airport, wherever you need. We'll walk you through everything during pickup, answer all your questions, and make sure you're comfortable with the vehicle.

And yeah, people will stare. That's part of it. Just wave back.